Advert Single Banned
A song by Shocka feat. Honeyshot entitled "Style, Attract, Play" has been banned by Radio ! after finding out it was an advertisement for Shockwave hair styling products.
The group created by the advertising firm Saatchi and Saatchi. The title of the song is the same as the current advertising slogan for Shockwave. A radio 1 spokesperson had this to say.
"The track was presented to Radio 1 in the usual way, via a legitimate promotions company and we were not award that it was a promotional tool for a hair product.
"As this is created by an advertising agency with the sole purpose of selling this product, and we do not play adverts, it is not something we would play again."
The latest in advertising trickery. I ahev to say it was a great idea but when your not upfront about things you tend to be frowned on. The song was also played by XFM as well as KISS.
1 comment:
That is an interesting question. These days you will be "frowned" upon, though not the case 30-50 years ago. This could be the wave of the future, company-driven campaign...It leads us to the question, "What is an artist," or "Whom may be an artist?"
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